The business of diluted hope. There are few inventions as resilient, profitable, and scientifically hollow as homeopathy. For more than two centuries, it has survived revolutions, pandemics, and the entire rise of modern medicine, thriving not through evidence but through…
The dream of engineered rest. The modern world is tired. Everywhere we look, someone is selling a solution for exhaustion, pills, apps, playlists, headsets, frequencies. Sleep has become a skill to be optimized, not a state to be entered.
Modern marketing has perfected the art of turning contradictions into virtues. Products are framed as healthier, more ethical, or less harmful, often through language that reassures consumers rather than informs them. From soy “milk” to vegan “leather” to zero-alcohol beers,…
In recent years, one of the most persistent health panics has been the idea that our screens are slowly poisoning us with radiation. From laptops to smartphones, from tablets to televisions, people have been told that blue light is a…