surveillance capitalism (4)
At some point in the last two decades, numbers stopped being tools and became truths. What began as a method to measure progress turned into a new metaphysics, a faith in data so absolute that it now defines how people…
For as long as humans have lived in organized societies, secrecy has been power. Empires rose and fell on hidden knowledge, generals depended on codes to outmaneuver their enemies, and merchants guarded trade routes as jealously as kings guarded thrones.
The great promise of the digital age was freedom: freedom of information, freedom of connection, and even freedom from the limits of geography. But what we are now witnessing is the slow transformation of that promise into something very different…
In the 21st century, few companies have achieved the scale of dominance that Google enjoys. What began as a simple search engine has evolved into a sprawling empire that touches nearly every corner of digital life. From the browser you…