snake oil sellers ⁽²⁾

It’s official, “AI” is the new “turbo”. If you lived through the 90s, you might remember everything from razors to shoe soles claiming to be “turbo-powered”. Today, we’re living through a similar marketing epidemic, except this time, it’s…

They walk into the room with the confidence of revolutionaries and the vocabulary of half-read philosophers. They talk about “sentiment” , “brand love” and “immersive storytelling experiences” as if they were curing cancer, not pitching a deodorant ad. Welcome to…