marketing strategies ⁽²⁾

The masquerade of belonging. Few things reveal the contradictions of globalization as clearly as our willingness to celebrate someone else’s holidays. Every October, storefronts across the planet transform into orange-and-black stages, filled with pumpkins, plastic skeletons, and slogans that once…

Modern marketing has perfected the art of turning contradictions into virtues. Products are framed as healthier, more ethical, or less harmful, often through language that reassures consumers rather than informs them. From soy “milk” to vegan “leather” to zero-alcohol beers,…