eco-friendly marketing ⁽²⁾

Modern marketing has perfected the art of turning contradictions into virtues. Products are framed as healthier, more ethical, or less harmful, often through language that reassures consumers rather than informs them. From soy “milk” to vegan “leather” to zero-alcohol beers,…

The myth of the sustainable giant. Walk into almost any home today and there’s a fair chance you’ll find at least one piece of IKEA furniture. Maybe it’s a bookshelf, a bed frame, or that little side table with a…