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corporate culture (4)

The Runner’s Cult: when exercise becomes exclusivity

Running is often presented as the simplest of human activities. No need for courts, balls, or complex equipment, just shoes and the open road. For many, it is framed as the most democratic of sports, available to anyone willing…

When the capable leave and the inept get promoted

There’s a cruel irony in today’s workplaces: the most capable, creative, and valuable people often leave, while those who contribute little, or worse, create obstacles, seem to rise through the ranks. It is a phenomenon many employees have…

The great advertising con: selling illusions to corporations

They walk into the room with the confidence of revolutionaries and the vocabulary of half-read philosophers. They talk about “sentiment” , “brand love” and “immersive storytelling experiences” as if they were curing cancer, not pitching a deodorant ad. Welcome to…