consumerism ⁽²⁾

The masquerade of belonging. Few things reveal the contradictions of globalization as clearly as our willingness to celebrate someone else’s holidays. Every October, storefronts across the planet transform into orange-and-black stages, filled with pumpkins, plastic skeletons, and slogans that once…

In the absence of religion, modern societies have found new faiths. One of the most peculiar and profitable of these is the cult of wellness. What once meant little more than maintaining health through moderation, movement, and rest has been…