consumer trust ⁽²⁾

The quiet coup of the terms and conditions. Every era has its form of conquest. Ours was not achieved through armies or revolutions but through updates. Somewhere between a download and a click, we surrendered our right to negotiate. The…

In times of inflation, consumers expect prices to rise. What they rarely expect, however, is for the product itself to quietly shrink while the price tag remains the same. This tactic, known as shrinkflation, has become one of the most…