Modern marketing has perfected the art of turning contradictions into virtues. Products are framed as healthier, more ethical, or less harmful, often through language that reassures consumers rather than informs them. From soy “milk” to vegan “leather” to zero-alcohol beers,…
In times of inflation, consumers expect prices to rise. What they rarely expect, however, is for the product itself to quietly shrink while the price tag remains the same. This tactic, known as shrinkflation, has become one of the most…
A long reflection on the decay of design, innovation, and honesty in Cupertino. There was a time when Apple didn’t follow trends, it created them. From the first Macintosh to the iPhone revolution, Apple defined itself by one core…