consumer culture ⁽²⁾

Music is usually celebrated as the universal language of humanity, a force capable of bringing people together, healing wounds, and transcending borders. We associate it with beauty, harmony, and creativity, with the lullabies of childhood or the symphonies of genius.

Modern marketing has perfected the art of turning contradictions into virtues. Products are framed as healthier, more ethical, or less harmful, often through language that reassures consumers rather than informs them. From soy “milk” to vegan “leather” to zero-alcohol beers,…